Marketing message questions

If you need a catch phrase, slogan, symbol, logo, ... that has impact and (potential) stakeholders can easily make an emotional connection to, you can ask yourself these questions. These questions help open up space for creativity and collaboration.

All fun and joy!

• What are some highly memorable catch phrases/slogans/marketing messages you have come accross?
• What images came with those?
• What does your company do?
• What is your company's goal/mission?

• What interesting challenges does your company face?
• What will be enjoyable?
• What will be the most satisfying results of success?
• Paint a picture of that! How does it look in a photo?
• What catch phrases are you reminded of painting the picture?

• What needs to be reinforced regularly to keep motivation up?
• What images are helpful for that for you?
• Sketch some symbols of those. Catch phrases that come to mind?

• Which of the above symbols and phrases can we convert? (verify and validate existing symbols)
• How to make it more powerful?
• What will be our next step/destination for developing a fitting catch phrase and symbol?